period.

protect her. her voice. her dignity.

period.

'period.' is a non-profit organisation launched in October 2025 which aims to raise awareness about period poverty in war-torn countries as well as to contribute to improving sanitary conditions in these countries by donating all the profit we make from our signature mugs. We also strive to reduce the stigma around periods and the silence that often surrounds them, instead encouraging open, honest and meaningful conversations.

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The business has two main branches. Firstly, our mug-selling initiative, where we produce and sell mugs with our own designs and the proceeds go to the “Pachamama Project” charity. Secondly, our podcast, in which we interview leading pioneers in the field and experts on the topic of period poverty, from researchers to non-profit leaders to the victims themselves.

These two branches reflect our core values of both aid and education, which we believe work together to maximise impact. Our mugs come with a QR code to our podcast and our podcast consistently celebrates our mugs. Our dual-approach model is a unique advantage, as unlike traditional nonprofits, we combine educational content with tangible product fundraising to create long-term social impact.