Being sustainable is central to our brand's ethos. Our mugs are sustainable because they are reusable, long lasting alternatives to disposable cups. In the UK alone 2.5 billion disposable cups are discarded each year, with fewer than 1 in 400 cups being recycled. Therefore by just buying and using one of our mugs it could prevent approximately 200 disposable cups ending in landfill every year.

To minimise waste further, we carefully manage our stock so it remains tightly aligned with demand thereby preventing overproduction. As a group, we recognise that supporting women must go hand-in-hand with protecting the planet we live on.

We also are collaborating with ethical, sustainability driven businesses like ‘Bird and Blend; a company which sells award-winning teas, while maintaining eco-friendly practices.