The business has two main branches. Firstly, our mug-selling initiative, where we produce and sell mugs with our own designs and the proceeds go to the “Pachamama Project” charity. Secondly, our podcast, in which we interview experts about period poverty, from researchers to non-profit leaders to the victims themselves.

These two branches reflect our core values of both aid and education, which we believe work together to maximise impact. Our mugs come with a QR code to our podcast and our podcast consistently celebrates our mugs. Our dual-approach model is a unique advantage, as unlike traditional nonprofits, we combine educational content with tangible product fundraising to create long-term social impact.